Hard Drive Crash? The Essential Data Recovery Report

Your worst nightmare just became a horrifying reality. You keep hearing that little voice in your head mockingly shout "you should have backed that stuff up" The voice keeps echoing throughout your head as you perform a quick inventory all of the important information that you just lost.....your client database, a years worth of e-mail, your entire inventory database, even your family photos.

Even worse, you've got a deposition in two-weeks and key information needed to help win the case were also lost. You quickly call a service technician and have them come over to check the computer out, only to hear the worst news of all....your data has been lost. When a hard drive crashes, it's too late to worry about what you "should have done."

Today data recovery is a multi-million dollar industry. The number of data recovery firms out there seems to exceed the number of fast food restaurants for the entire planet. These companies specialize in helping their clients retrieve data on anything from hard drives to flash-roms. In the following report, we will discuss what data recovery really is; the different types, the costs, and what you can realistically expect when it comes to getting your data recovered.

What To Do In The Event Of Data Loss?

Around 44% of all data loss is caused by hardware failure. It's important to make sure that you immediately shut your system down if you suspect that hard drive has crashed. Don't even try to go through the shutdown procedure, just pull the plug from the wall. Do not try to run off the shelf data recovery software or drive utilities. Many times these applications will assume the drive is functioning properly and will increase the risk of permanent data loss.

Types Of Hard Drive Failure

When we discuss data recovery in this report, we will primarily focus on issues surrounding hard drive failures; since these types of failures are most common. There are really two primary forms of failure in a hard drive, logical and physical. Logical failures are usually a result of file-system corruption. This can occur due to a virus, accidental deletion of key files or registry components, and in some cases even electro-static discharge. In most cases where a logical failure has occurred, the drive is still recognized by the system BIOS, but it will not boot. In most cases, your data should still be intact on the drive, even though it may appear to be inaccessible.

If the system BIOS does not detect the presence of the hard drive, then chances are a physical failure has occurred. Physical failures can result from a wide variety of causes. There are really two sub-categories for physical hard drive failures; mechanical and electronic. Mechanical failures usually result from a failure of the spindle motor. Spindle motor failure can result from excessive heat due to a bearing failure. The increased heat resulting from the bearing failure will expand the drive shaft and therefore seize the spindle motor. Suddenly, your drive will become inoperative. Occasionally, you will get a warning that something bad is about to happen. You may hear a loud whining, a grinding noise, even high-pitched screeches. If anything like this starts to occur, BACK UP YOUR DATA IMMEDIATELY.

Another physical issue that sometimes rears its ugly head is an electronic failure. If you look at a hard drive you will notice a circuit board on the bottom. This board is basically the brains of the drive, and it is where the computer interfaces to the hard drive. An electrical failure can occur unexpectedly at any time. Even brand new hard drives are not totally immune to having electrical failures. Sometimes it's just a faulty component, sometimes it's improper installation (i.e. electro-static discharge, grounding out the board, damaging circuitry during installation). It's important to also keep your system clean and well ventilated, since excessive heat can damage the electrical components on the drive. If you have a system that is in a somewhat contained area, you may look at adding an additional 80mm fan to cool the internal components of the system, especially the hard drive. No other component of a computer works as much as the hard drive, and therefore it is vitally important not to overlook it when cooling issues arise.

How Is My Data Recovered?

One of the most often asked questions that customers ask is, "how do you get my data back?" Well, it's really not black magic or rocket science. It's just a matter of having the right tools and the knowledge necessary to know what to do, much like a surgeon performing heart by-pass surgery. Many prominent data recovery facilities have a large array of hardware, software and tools for recovering data.

Generally speaking when a hard drive is received by a data recovery firm, the first thing they do is evaluate it, and determine what recovery solution will be necessary. If the drive failure is a logical issue as mentioned earlier, then a scan of the drive will be performed to try and repair the file system corruption. Sometimes a partition can be repaired and the drive restored to the status that it was before the failure. If this is not possible, then a very low-level scan will be performed that essentially searches every sector of the hard drive for files. Once the files are located, they can then be copied to the media of choice, i.e. a CD-ROM, DVD-ROM or another hard drive. Logical recoveries can take up an enormous amount of time, especially if the drive is on the verge of physical failure. It's not uncommon to allow for one day of scanning and a day for recovering the found files.

If the drive has suffered a physical failure, then the recovery procedure is quite a bit more challenging. As mentioned above, there are really two sub-categories of physical failure; mechanical and electronic. An important element in recovering data from a physical failure is having the necessary parts to get the drive functioning again. Unfortunately with hard drives if you have a 20GB Maxtor Hard Drive for example, then you will need another identical 20GB Maxtor Hard Drive for salvaging parts. In cases where the electronic circuit board has failed on the hard drive, then you have to have the exact same circuit board on hand in order to retrieve the necessary circuit components for replacement. Many times you cannot even exchange circuit board for circuit board. These repairs generally require soldering skills and a thorough knowledge of electronics to be successfully completed. You will most likely hear "Class100 Clean Room" thrown around a lot when talking to data recovery professionals. Simply stated, a Class100 Clean Room maintains exceptional air purity, and contains less than 100 airborne particles larger than 0.5 microns in each cubic foot of air. This is vital in protecting sensitive internal components of hard drives. Anytime a hard drive is having an invasive procedure performed on it, a Class100 clean room or better is needed.

The time frame for recovery is generally 5-10 business days for physical issues and 2-4 days for logical issues. Sometimes if components are not readily available, then it may take weeks to complete the recovery. Some firms offer expedite service and you definitely pay for this added attention.

What About Data Recovery Software

This is one area where you really do get what you pay for. Try to stay away from software in the $20-$60 range, since these utilities are generally very limited in what they can do. Also make sure that you NEVER and just to emphasize, NEVER EVER get data recovery software that writes anything at all to the damaged disk. You run the risk of overwriting data that may otherwise have been recoverable, but will be lost forever. If you are fairly computer savvy, then there are a few good data recovery software solutions available.

What To Look For When Shopping For Data Recovery

There's an old saying, "you get what you pay for." In most cases this is true. However, just because a company with a fancy website quotes you $3,500 for data recovery, does not mean that they are any better than a company that quotes you $1,500. Also, try to stay away from companies that want to charge $50-$300 for evaluating your drive. There has been a movement in the data recovery industry over the last couple of years to offer a number of free services. Most reputable data recovery companies will evaluate standard IDE drives free of charge; so don't let the word "free" this or "free" that stop you. The data recovery market is quickly becoming saturated, and a company does not necessarily cheapen itself or lack expertise by offering free evaluations.

You will find as you shop around for data recovery that prices vary greatly. You will get quotes that range from $300 to $5,000 for standard hard drive recoveries. It's not uncommon to literally get quotes that have at least a $1,500 high/low spread. We shopped one prominent data recovery company where we gave them specific indicators of a physical hard drive failure. We were eventually quoted a price range of $600 to $2,900 for the recovery. Many times this is a bait and switch type tactic. They get you to send in the drive with the low-end $600 price, then they let you know it's going to cost $2,100 for the recovery. You end up being well under the $2,900 high-end price, but well over what other reputable companies would charge. Since most customers won't go through the pain of having the drive sent back, only to have to send it out to another company, these bait and switch companies end up making huge profits off of unsuspecting customers.

Try to find a company that will give you an up front cost for either a logical or physical recovery. Most companies will be able to tell you within a couple hundred dollars the cost of a recovery. However, don't misunderstand a company that gives you a price for two different procedures. For example, some companies will give you a price if the failure is logical and a price if the problem ends up being physical. We called one firm and were told that if the drive had a logical failure the price would be $400 and if it ended up being a physical issue the price would be $1,600. This is not a high/low spread as mentioned in the earlier example, this is simply quoting a price for two different types of recoveries.

On average you can expect to pay anywhere from $400 to $600 for logical recoveries, and $1,200 to $2,000 for physical recoveries on standard IDE hard drives. If you have RAID drives, SCSI, etc. depending on the configuration prices can be as high as $15,000. Remember, backup backup backup backup backup!!

Can My Data Be Recovered?

In most cases the answer to this question is yes. On average, the success rate for data recovery professionals is about 75-85%. However, there are times when the data is just lost, either due to extensive damage to the platter or unavailability of replacement parts.

How Do I Get Started?

If you have a hard drive that has crashed, the most important thing you can do is contact a data recovery professional immediately. Make sure you aren't being charged an evaluation fee if you have a standard IDE hard drive. Most companies only charge evaluation fees for complex RAID and network server drives.

It is important to do your homework, call and talk with the companies. When you find one that you feel comfortable with, give them a chance. Your hardest job, may be finding data recovery firms that actually have someone available to answer the phones. Ask questions and be sure to have the following information available:

Size of the drive

Operating system (i.e. Windows 98, Windows XP, etc.)

Situation of failure (what happened just before the drive stopped working)

Is the drive recognized by the computer or not

Good luck in getting your data recovered, and make sure you always backup your important information on a daily basis.

Author: Greg Duffield
Company: ACS Data Recovery
Toll-Free: 1-877-646-0546
Website: http://www.acsdata.com
E-Mail: greg@acsdata.com

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Marketing For Law Firms Via Attorney-Client Matching Services - An in-Depth Report

In this article we will look in depth at a relatively new wrinkle in marketing for law firms known as "attorney-client matching services". First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a great place to select a lawyer I am sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every month with these numbers expected to rise to over seven million by 2007. I think you can see this is a huge market getting larger. It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace.

What I will not be talking about here is attorney-listing services. Please don't get confused between attorney-listing services and attorney-client matching services. The two majors in the attorney-listing services arena are Lawyers.com or FindLaw.com that are used by many in marketing for law firms. With attorney marketing one might want to get a minimal listing on one or both of these two major sites. Both do drive a large amount of traffic to their sites for sure (in the millions of visitors per year). If you do get a listing then track your results carefully and see if being in the middle of a pack of listed attorneys actually does produce clients for you. Please don't spend more on them than the basic listing that will run about $150 or so per month, at least until you can document results with the basic listing. Also, don't buy your website through either of them, even if after testing you find good results, for many reasons that can be found under the Internet marketing tab on my website. One last note here, you probably don't want to test most of the lesser attorney-listing competitors like lawinfo.com, lawcore.com or attorneyfind.com is my take, however if you do be sure to track your results. The rest of this article is about attorney-client matching services.

Attorney Marketing Via Five Attorney-Client Matching Players

In the attorney-client matching field there are five competitors for the attorney marketing dollar offering online attorney-client matching services. The first and originator is LegalMatch.com and its newer competitor being CasePost.com as well as a third competitor LegalFish.com. The two big players that offer almost everything in attorney marketing, Lawyers.com and FindLaw.com; have also recently begun to offer a version of attorney-client matching services.

Lets begin with LegalMatch that was established in 1999 and is based in San Francisco. LegalMatch uses a double blind matching system. By double blind they mean the consumer does not see identifying information about who the lawyers are and the lawyer does not see identifying information about who the consumers are although all the cards are put on the table for both to see before any contact is made between them. Through an allocation model LegalMatch makes the decision about which lawyers get the consumer's information. Consumers can opt into "priority service" for a fee to talk with a LegalMatch staff attorney about their case and work with that attorney in selecting the attorney for their case. LegalMatch does have partnerships with the Utah State Bar Association, ATLA and NACDL. Membership fees for this marketing for law firms vehicle run from $2,500 to $25,000 per year (they will finance the membership fee if desired) depending on practice area and geographic location of the attorney. For example, a PI attorney in Los Angeles would likely be charged more than a family law attorney in Los Angeles, while the family lawyer in Peoria is likely to pay less than the family law attorney in Los Angeles. Their guarantee consists of extending your membership at no fee until your revenues have exceeded the fee you paid them.

Are There Legal Marketing Ethics Issues with Attorney-Client Matching?

A relevant digression here, since this model is not a lawyer referral program, a pre-paid legal service plan, a joint or cooperative advertising or a directory listing service it is not subject to ethics rules around much of marketing for law firms it has been asserted. Recently the Professional Ethics Committee of the Texas State Bar was looking into these practices and that committee received a seven-page letter (May 26, 2006) from the FTC that was agreed to by a unanimous vote of the FTC commission members that this attorney marketing practice is indeed ethical.

Already the states of North Carolina and South Carolina found the practice ethical. The Rhode Island Supreme Court specifically named in an ethics opinion that online matching services are ethical. Finally, the Utah State Bar (a mandatory bar) has retained LegalMatch as their lawyer referral service clearly indicating their thinking about LegalMatch's ethical nature it seems to me. Naturally you do need to check with your state bar to be sure this is an ethical practice in your state. Now back to the options in the marketplace.

CasePost.com, based in Southern California, was established in 2002 is a second player in this area of marketing for law firms. They operate in a similar fashion as LegalMatch in matching clients with lawyers; however, the directory of attorneys is shown to the consumer immediately. The consumer can decide whether they want to remain anonymous or give their contact information to the attorneys. The consumer is limited to four attorney responses. Thus the consumer determines what attorneys will get their information. In May of 2006 CasePost has made a major expansion as a result of their partnership with HandelOnTheLaw.com that is powered by a successful nationally syndicated radio show on over 120 stations with attorney Bill Handel. This show has been running since 1985. They also have a strategic relationship with LegalZoom.com that began in 2006 that has increased their reach. Like LegalMatch the membership fees for this attorney marketing vehicle are from $2,500 to $25,000 per year (financing is available if desired) depending on practice area and location. Their guarantee to a member is based on a minimum amount of referrals over the year.

LegalFish is a third player in this arena. It entered the marketplace in 2003 and is based in Chicago. It is a bit different than the other two in a few ways. Like the other players the consumer can input their information and post their cases to the site as well give their identifying information or not. In a number of cases LegalFish will contact the posting consumer themselves by telephone or email to delve deeper into the needs of the consumer so they are not totally automated. There is an allocation model used by LegalFish in referring the cases to their members. Another difference is LegalFish charges a monthly fee for this marketing for law firms vehicle ranging from $180 to $750 to members that are non-contingency based practices. For contingency based practices the fee ranges from $1600 to $5000+ monthly only if the client retains the attorney. If LegalFish does not deliver a referral to a member that retains that attorney they don't charge a fee to that attorney for the month (a form of a guarantee). Creating something of a "shared risk" system. Naturally, with this type of shared risk system, long-term success for both parties is based on LegalFish's ability to generate new client opportunities and create demand for legal services, and their member attorneys' ability to convert those referrals to paying clients. Both parties have to "pull their weight". Finally, LegalFish reports they are particularly committed to serving the solo and small firm market with ten employees or less.

The next player in this marketing for law firms arena is Lawyers.com (mentioned earlier in this article about their directory listing or attorney-listing service) with their new Attorney Match Service. If you go to their homepage what stands out on that homepage is their "Find A Lawyer Quick Search". This is their free to the consumer attorney-listing service (this is why you might want to test a listing with them and track results). To get to the Attorney Match Service you have to know to click on "Contact Lawyers" navigation tab or notice it up there at the very top of the Lawyers.com home page. Clicking on that takes you to a page where you input your zip code and the practice area you are seeking, however, it also tells you how many lawyers there are listed that "are interested in receiving your request". You are required to fill in the identifying information with other case information. Once you do that you see the attorneys listed and pick the ones you want to send your request to and wait for their replies. The fee for the attorney member is $495 per year, however, you must have a biographical level listing on lawyers.com to be on the Attorney Match Service and that is $150 and up per month depending on the size of your firm. There is no guarantee for this service.

The final player in this marketing for law firms arena is Thompson's Findlaw.com (mentioned earlier as an attorney-listing service) with their new attorney-matching website http://www.LegalConnection.com. The FindLaw system is similar to the Lawyers.com system with three steps of #1 Select your legal need; #2 Tell us about your case; and #3 Choose the attorney that's right for you. It is different from Lawyers.com's system since they have broken it out of their attorney-listing services completely with its own dedicated website. Their fees generally run from $500 to $1000 per month depending on your practice area and geographic location. They do not have a guarantee. They do report that they do set targets for each geographic area as well as practice combination and then will manage their marketing to get positive results for attorneys.

Well, now we have all the players in this particular niche of marketing for law firms with a lot of information. I think it would be imperative for me to mention one more item. Both Legal Match and CasePost have negative information on the Internet and it needs to be considered. If you go to Google and search just the term LegalMatch and then do the same with CasePost you will be able to find details about the negative information. One location that covers the negative information on LegalMatch with relevant links is at http://en.wikipedia.org/wiki/LegalMatch although that is disputed as not being sufficiently neutral in tone, which is one of Wikipedia's requirements..

Conclusions and Recommendations on Attorney-Client Matching

Let me list my current thoughts/conclusions in this marketing for law firms niche of attorney-client matching services and from there it is up to you to make your decision:

1. This marketing for law firms vehicle clearly has some merit. This approach can deliver business to you that you would not get otherwise and get it to you now. Yes, you can do better and at least arguably cheaper for yourself through the right Internet attorney marketing strategies (see my website). However, it is not going to happen tomorrow and attorney-client matching can happen tomorrow. You can build your own systems while using these systems and then decide if you want to continue their systems or not. They will always probably get some business you would not have gotten otherwise even if you had your own online systems.

2. Unfortunately you are only "renting" the methods used to get the business you are being sent and don't "own" the business methods used. If you had the correct Internet marketing for law firms system up you would have a salable asset in those systems and be driving traffic exclusively to you, which is better than this option almost certainly in the long run for most if not all attorneys. Additionally, as a general principle it is not good to be dependent on any one source of referrals as I am sure you know. That said I still think attorney-client matching services are a good option before you have your own Internet marketing systems and/or other marketing systems up. You may even want to continue these services after you have your own systems up. Having your own systems up makes you more secure and now you are at choice about staying with the service or not.

3. Who is this marketing for law firms vehicle for really?

a. Someone who needs more business right now. These systems have a stream of business coming right now and they can send it your way right now. Other attorney marketing systems will take some time to make happen and yield results.

b. Someone who is very, very clear they don't want to be involved in the marketing process and are willing to pay someone else to do it for them even if it costs them more and they are "renting". If that is you, then this is probably a good move for you. That said, you still are going to have to "close" the client they send you via email or on the phone so you are going to be involved in marketing at that level, just less marketing. You are never going to get away from that aspect unless you are an associate who does nothing but technical work in someone else's practice (not that there is anything wrong with that).

c. Someone who is doing some attorney marketing that is not working for them or not working very effectively for them since if you stop what is not working and do this type that is working you may be able to reduce your marketing costs while increasing your revenue stream.

d. Finally, a partner level attorney who has a senior associate that has good people skills that could work this marketing for law firms vehicle and close the referred clients.

4. Who is this type of attorney marketing not for?

a. Someone who won't attend to the referrals from the matching service most if not nearly every working day.

b. Someone who does not have fair to good "closing skills" or "bedside manner" (Note: you can get some coaching from these firms to improve this aspect if needed and/or see my website for more information on this skill set). You are not the only attorney getting the referral from the match firm so you need to "shine" well enough to get hired. There is still an element of competition involved with maybe 3 to 5 other attorneys who got the same referral.

c. Someone in a geographic area that does not generate a lot of referrals in your practice area. Like a rural area or small town or maybe an estate planner in a low-income area. So you see this marketing for law firms vehicle is not for everyone.

5. The negative information on LegalMatch and CasePost is somewhat troubling to me even though much of it is from the past and has been positively addressed. The negative information of the past on LegalMatch appears to have not troubled the Utah Bar, the Association of Trial Lawyers of America and the National Association of Criminal Defense Lawyers. This is reassuring to me.

6. If you were reasonably sure this type of vehicle is for you I would go with LegalMatch first. I am presuming you are willing to work their system diligently and have at least low average "closing" skills (they will work with you to get your closing ratio up if you need some support in that area). Why LegalMatch? They have over 1500 members currently (a good sign I think), over 90 employees and have been in business longer. I figure that gives them an edge in knowledge, results and staying in business over time. Additionally, their "footprint" of bringing business to their members is almost certainly larger since they have more resources to drive business to their site than the others. If for some reason you are uncertain if this type of marketing for law firms is for you then I would go with LegalFish first. Why LegalFish? The LegalFish option would allow you to get into this marketing for law firms arena now with less expense and less risk than LegalMatch or CasePost. Do realize the LegalFish attorney marketing "footprint" is going to be much smaller than either of the other two services so they won't be sending as large a volume of business your way almost certainly. Do be sure you have in your agreement with LegalFish that they will not charge you for the months they do not send you business. If you had a good experience working the referrals from LegalFish, diligently worked the system almost daily, realized a good return on your investment and you wanted to do more then I would look into LegalMatch next. Either starting with LegalMatch or LegalFish, if you find that you really liked this approach to marketing for law firms there is nothing wrong with belonging to two or even three of the services.

7. If you decide to become a member with LegalMatch, Case Post and/or LegalFish do remember your financial arrangement and term of membership are somewhat to greatly negotiable. Do negotiate a win/win agreement for yourself. Naturally, if you can get references of current members to contact from them in your practice area and in a similar type market to yours so much the better before you sign your agreement.

8. I probably would not go with Lawyers.com at this point. Why? First, no guarantee. Next Lawyers.com does not appear to me to be promoting that part of the site enough. Additionally, I am not sure it is worth the cost of the bio and the fee that together will run at least $2,400 for the year. I suspect this money could be better put to use with one of the "big three". Lastly, given the consumer has a list of attorneys that could be large (search on the site for your zip code and practice areas and see how large it is for your area) you are going to be in a crowd I fear. Thus it looks like not much business and it seems no way to impact the consumers' thinking in your direction at the point where they are selecting who to contact. An exception to this thinking is if you already have a bio listing with them (and it is delivering business to you) this add on service might be a useful attorney marketing move given you are only spending $495 more per year. That said keep good records and see if it produces you any business. If not you would stop the service of course.

9. With respect to LegalConnection.com I probably would not go with them at this point. Why? No guarantee. I do see it as an advantage that it is a stand-alone away from the FindLaw.com site. For that reason alone I would favor it over Lawyers.com, however, I don't see LegalConnection.com or Lawyers.com as being in the same class as the "big three" at this point in time.

You can download free now the 125 page Report titled "31 Proven Law Firm Marketing Strategies" by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever - guaranteed. http://www.Law-Firm-Marketing-Coach.com

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