Things You Need To Know When Looking For SEO Services

SEO Services being offered on the internet today are overwhelming. But the question is, do most  of these "SEO companies" deliver results? 



Dependable SEO services are rare to find nowadays since everybody seems to be to getting into online business marketing. More and more websites are competing to get into the top 10 in terms of search engine ranking. With this scenario in mind, companies and small businesses should be very careful in their search for SEO companies with competent SEO services.



So, before you dole out your hard-earned dollars to get those SEO packages, read below for the things you should know when looking for SEO Services from SEO Companies:



1) Always ask for a case study. An SEO specialist should definitely present you with a case study containing a thorough evaluation of your business' strengths and weaknesses, as well as an overview of your competitors' marketing strategies. This gives you a jump start on what your company lacks in comparison to others. This could be very helpful before you hire SEO services.

2) Review an SEO company's web design and development and content management system. Ask for copies of their client's web pages or check out how their client's websites look like in the Internet. This will give you an idea of the kind of output that you are most likely to be getting from a prospective SEO firm.

3) Collect and collect, then select. It may be a bit time-consuming, but any wise spender knows that canvassing and comparing notes rather than hiring the SEO services of the first SEO company that comes your way eventually leads to money well spent.

4) Don't forget to inquire about SEO strategy and planning services. Find out as much as you can how an SEO consultant creates a marketing plan, more importantly for businesses that are similar to yours. Some SEO services firms are adept at formulating SEO keywords while others are more inclined to churning out award-winning web designs. Others have a knack for link-building strategies and there are SEO companies that offer social media marketing packages.

5) Ask several companies that offer SEO services to present you with a variety of search engine optimization services. Most SEO firms can offer different rates and SEO strategies can work depending on the client's budget and preferences. Also, ask for a detailed rate card that includes separate pricing for say, SEO audit, web design, web copywriting services, content management system, and web design and development. This way, you will get an idea of how much you should be paying for each kind of SEO services you are getting.

6) Ask for referrals. With a bit of effort and time, you can check out top 10 SEO companies and see if you can afford them. If not, the next best thing to do is ask SEO firms to provide you with a list of their existing clients so you can inquire about the quality of work from the people that have enlisted their SEO services.

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Bounce Rate: What you Need To Know About High and Low Bounce Rates

What is a Bounce rate?

According to Google's Analytics help pages, a bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.



When is Bounce Rate a Relevant Metric?

• If you have a sales or conversion process which requires the user to follow through multiple pages on your site.


• If exploration of your site is important to your goals.


• If you are trying to turn new visitors into loyal readers or customers.


• If yours is a retail site and you want people to shop around and make purchases.


• If your homepage is not inducing further clicks, particularly if it contains blog excerpts or other 'teaser' content.

What a Low Bounce Rate Mean:



A low bounce rate is often cited as a hallmark of a good website - 40% or lower is typically heralded as the goal - signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, bounce rate means different things for different sites and the emphasis you place on it will vary according to the type of site you have and its goals.





What a High Bounce Rate Mean:

1. Keywords and content are mismatched - In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found on your site are not aligned - so your site doesn't meet their expectations in some way.
   
   
   
   What you can do:
   
   
   
   Analyze your keyword traffic and make sure your pages are optimized for the keywords you want and that the content is closely aligned with keywords and not misleading in any way.


2. The next step in your conversion or goal process is not obvious or easy enough.
   
   
   
   What you can do:
   
   Look at your landing pages with an objective eye and make the next step clear and easy to take.


3. The navigation on your site is confusing or unclear, making additional content hard to find.
   
   
   
   What you can do:
   
   
   
   Re-evaluate the navigation and see if there are ways to streamline or simplify. Also double-check for browser compatibility - perhaps the page is not displaying correctly under some conditions.


4. Your offer or product is not presented in a compelling or easy to understand way.
   
   
   
   What you can do:
   
   
   
   Look at your sales copy or offér details and see if you can refresh it or make it more appealing. You could try split-testing different versions to see which performs better.


5. Your site has technical problems. Particularly if your bounce rate suddenly spikes or displays an unusual trend, it could be an indication of technical issues - broken images or links, or something on the page not loading correctly.
   
   
   
   What you can do:
   
   
   
   Check for compatibility and broken links. Test the load speed of the page and generally make sure your code is as clean and functional as possible. Check for server outages and other issues that could have temporarily affected the functionality of your site.

A high bounce rate might not be a problem if:

• You have a blog homepage containing all your recent posts in their entirety - Blogger blogs are notorious for this. When all your posts are presented up front there would be little reason for someone to clíck to any other pages.

• You have a loyal blog following and your site has a higher proportion of returning visitors than new visitors. Your followers and subscribers may just want to read the newest post and have no need to visit other pages.

• you are promoting a landing page which contains the call to action within it, such as submitting an email address. That single page can do its job effectively without requiring further clicks.

• the call to action or conversion takes your visitor off-site - to an external shopping cart or email sign up for example. This would look like a bounce, but can still be a conversion.

• Blogs typically have higher bounce rates compared to other types of sites so the same benchmarks do not apply.

Bounce Rate is Not the Only Metric.



Don't look at bounce rate in isolation - look at the overall picture of your website and how it's performing according to the metrics that matter to you. What DO you want your visitors to do at your site? Are you making it easy for them to do that, and are you measuring it?



Look for trends and other data that give you a fuller picture of what the bounce rate really means:

1. Is the bounce rate higher or lower for certain keywords?


2. Does it vary according to how people found your site? Search engines vs. social media, for example.


3. How does it vary with New vs. Returning visitors?


4. Which particular pages or types of content on your site have higher or lower bounce rates?


5. Look also at length of time the visitor spends on the page which could indicate whether or not they are reading what they find - this is very important for a blog.

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